Tesla Hires Ex-Lamborghini Boss to Revive India Operations

Tesla has appointed Sharad Agarwal, former head of Lamborghini India, to lead its operations in the country. Agarwal begins work this week, signaling a strategic shift toward localized leadership. Until now, Tesla's India team reported to managers in China and other regional offices.

The move comes as Tesla seeks to refine its approach to the Indian market. Earlier this year, the company opened showrooms in Mumbai and New Delhi under the oversight of Isabel Fan, who manages Southeast Asia operations. Former country head Prashanth Menon departed in May.

By tapping an executive with experience selling luxury vehicles, Tesla appears to be targeting high-net-worth buyers rather than mass-market consumers. Agarwal faces significant challenges, including India's steep import tariffs and tepid demand for electric vehicles.

Tesla's India entry has underperformed expectations, with just over 600 orders received so far. The company declined to comment on Agarwal's appointment or its India strategy.